Founded in Boston, USA 2019, ZIJI Style is a dance inspired fashion line that is more than just clothing. We are dedicated to offering the high quality products with an edgy design that make you feel confident and comfortable. ZIJI ventures to translate the passion, positivity, and beautiful movements of diverse dance styles into fashion pieces that not only allow, but further a dancer’s expression.

“ZIJI” is a word that originates from the Mandarin language and means “yourself.” We’ve chosen this to be the center of our brand as we believe true beauty is realized when one embraces their passion and boldly expresses it on their own body. At ZIJI Style, we strive to create styles that inspire you to be no one else but the best version of yourself.


ZIJI Style is designed for ease of movement in all facets of life. We have a wide range of selections from clothes to shoes and accessories. All the shoes have been multiple tested by professional dancers to make sure they are comfortable and flexible enough for dancing. In addition, to minimize waste, we only produce limited items for each design, and reuse the leftover material for useful accessories and donate to people in need.

  • Clothes: dance wear, active wear, street wear
  • Shoes: dance shoes, street shoes
  • Customized Design: customized performance costumes, customized printing shirts
  • Accessories: fashion accessories, shoe care products.


  • Wholesale: We offer flexible packaging for wholesale orders shipped worldwide.
  • Team order: We design and customize team dance costumes, uniforms, and shoes for team branding.
  • Retail: We provide the ability to easily purchase, exchange and return retail items online.

For inquire please email info@zijistyle.com. Please do not hesitate to reach out and tell us what you need. We are here for you!


Our mission is to develop the products that serve as a catalyst for positivity, self-expression and community. We strive for high quality and elegant designs that enable you to enjoy the freedom of movement. We have loved being part of the Latin, Ballroom, Swing and many more dance communities. We are forever thankful for the support these creative communities have shown us thus far.

Inclusion – At ZIJI Style, we appreciate diversity. Our mantra is that diversity is beauty and strength. We work hard studying different body types so that we can offer the best styles for you, from petite to plus sizes. ZIJI Style does not tolerate discrimination of any sort, including size, shape, race, age and beyond. We continuously seek ways to gather feedback, understand our community, and become more inclusive. We are always willing to learn and expand our business so that everyone feels included and valued.

Sustainability - We love our mother earth. Sustainability is one of our tasks which we monitor closely during our production. To minimize waste, we only make limited items for each design; and we work closely with local partners to make sure our material is environmentally friendly. Any leftover material is recycled and turned into useful accessories or elegant touches for our custom orders.

Meet The Designer

My name is Sherry Chen and I am a designer who loves art and dancing. After moving to Boston, Massachusetts, where I am currently based, I joined a dance community that changed my perspective on life. Dancing has inspired me for my design, and it has allowed me to meet with differenpeople from all spheres of life, which  This has not only shaped ZIJI Style’s orientation as a business, but myself personally. With over 10 years of experience in design and marketing, I decided to create ZIJI Style to bring my love of dance and design together. As a business owner, design is not my only responsibility, I am also take care of sourcing the material, communicating with the manufacturer, testing the products, photo shooting with the models, packaging, shipping, and managing the website and social media platforms, thanks to my professional partners for supporting. , and the positive energies I am able to enable through my designs. 

I also photograph most of the pictures myself at my own studio. I appreciate the opportunity working with dancers, models or other professional showcasePhotography allows me to focus on the person in front of me and inspires my designs. 

My biggest reward is being able to see you for who you truly are and how best you can see your own beauty and strength

ZIJI Style, be no one else, but the best version of yourself!